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Manager, CRM, Marketing 

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Manager, CRM, Marketing 

Aarong is Bangladesh’s most popular lifestyle retail chain. This ethical brand began in 1978 as a humble means to empower rural artisans to rise above poverty. Today, with 21 retail stores across Bangladesh and over 100 fashion and lifestyle product lines, Aarong supports 65,000 artisans with fair terms of trade. Revolutionising the retail industry with high standards for quality and artistry, this iconic brand blends the traditional with the contemporary in ways that never cease to win consumer appeal both at home and abroad.

Position: Manager, CRM, Marketing 

Job Responsibilities:

Manage day to day operations of My Aarong Rewards and Club Taaga loyalty programs including registration management, resolving technical system issues, customer service issues, and campaign deployments

Ensure membership base growth through initiatives and build subsequent loyalty through repeat purchases, growth of average basket value, and overall customer lifecycle management

Design and implement special events to reach prospective and existing members as well as develop marketing techniques that will drive new customer acquisition

Plan and execute seasonal partnership campaigns and promotional offers for loyalty members

Keep membership base updated on the latest campaigns through multi-channel marketing strategies

Design micro-segmentation campaigns using recency, frequency, monetary (RFM) methods, and ensure ‘always on’ personalized communications

Provide management insightful data on membership base through periodic presentations and reports

Oversee the voice of customer management through call center and feedback channels. Ensure management level reporting and undertake long term development projects

Drive on-going market research and product development projects

Work closely with the retail and marketing department to execute campaign communications.



A Bachelor Degree (preferably a BBA) from any reputed university


5-6 years of work experience in customer relationship management

Additional Requirements:

Knowledge on ATL, BTL, TTL strategies, online/offline media, digital marketing tools, marketing mix, international marketing strategy, e-commerce, and project management

Knowledge of budgeting and campaign management

Should have expertise in content development, multitasking, planning, and evaluation

Must have effective communication, interpersonal, and negotiation skills


Salary and Benefits:

Salary: As per company policy

Benefits: Provident Fund, Gratuity, Festival Bonus, Yearly Performance Bonus, Health and Life Insurance and others as per organization policy


Job Location: Dhaka

How To Apply

Apply Online


You may send your updated CV to mentioning the name of the position in the subject line.

Application Deadline: October 01, 2020

BRAC believes every one of its employees, suppliers, downstream partners, visitors, clients and community including children, youth and vulnerable adults that come into contact regardless of age, race, religion, gender, disability or ethnic origin has the right to be protected from all forms of harm, abuse, neglect, harassment, and exploitation. We guarantee assessment of candidates with disabilities who meet the essential requirements. We are proud to be an equal opportunity employer and Will do everything possible to ensure that those who are suitable to work within our values and beliefs are recruited to work for us. Any personal persuasion will result in disqualification of candidature.

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