Manager, CRM, Marketing
Aarong is Bangladesh’s most popular lifestyle retail chain. This ethical brand began in 1978 as a humble means to empower rural artisans to rise above poverty. Today, with 21 retail stores across Bangladesh and over 100 fashion and lifestyle product lines, Aarong supports 65,000 artisans with fair terms of trade. Revolutionising the retail industry with high standards for quality and artistry, this iconic brand blends the traditional with the contemporary in ways that never cease to win consumer appeal both at home and abroad.
Position: Manager, CRM, Marketing
Manage day to day operations of My Aarong Rewards and Club Taaga loyalty programs including registration management, resolving technical system issues, customer service issues, and campaign deployments
Ensure membership base growth through initiatives and build subsequent loyalty through repeat purchases, growth of average basket value, and overall customer lifecycle management
Design and implement special events to reach prospective and existing members as well as develop marketing techniques that will drive new customer acquisition
Plan and execute seasonal partnership campaigns and promotional offers for loyalty members
Keep membership base updated on the latest campaigns through multi-channel marketing strategies
Design micro-segmentation campaigns using recency, frequency, monetary (RFM) methods, and ensure ‘always on’ personalized communications
Provide management insightful data on membership base through periodic presentations and reports
Oversee the voice of customer management through call center and feedback channels. Ensure management level reporting and undertake long term development projects
Drive on-going market research and product development projects
Work closely with the retail and marketing department to execute campaign communications.
A Bachelor Degree (preferably a BBA) from any reputed university
5-6 years of work experience in customer relationship management
Knowledge on ATL, BTL, TTL strategies, online/offline media, digital marketing tools, marketing mix, international marketing strategy, e-commerce, and project management
Knowledge of budgeting and campaign management
Should have expertise in content development, multitasking, planning, and evaluation
Must have effective communication, interpersonal, and negotiation skills
Salary and Benefits:
Salary: As per company policy
Benefits: Provident Fund, Gratuity, Festival Bonus, Yearly Performance Bonus, Health and Life Insurance and others as per organization policy
Job Location: Dhaka
How To Apply
You may send your updated CV to email@example.com mentioning the name of the position in the subject line.
Application Deadline: October 01, 2020
BRAC believes every one of its employees, suppliers, downstream partners, visitors, clients and community including children, youth and vulnerable adults that come into contact regardless of age, race, religion, gender, disability or ethnic origin has the right to be protected from all forms of harm, abuse, neglect, harassment, and exploitation. We guarantee assessment of candidates with disabilities who meet the essential requirements. We are proud to be an equal opportunity employer and Will do everything possible to ensure that those who are suitable to work within our values and beliefs are recruited to work for us. Any personal persuasion will result in disqualification of candidature.